Case Study 1 - Widgets Inc
Widgets Inc, The reluctant company
Widgets Inc has been in business for about 8 years. They have always been a small manned operation of about 10-15 individuals. Their online revenue was hurting on a large scale but the orders continually averaged around 10-15 orders every month for years.
Offline Revenue
Widgets Inc is a traditional brick and mortar company that has had their own website for quite some time. Each client they gain translates in to around 300+ dollars on their end for net profit. They have several locations and the online portion of their business has never been one of strong focus.
around 2009 with the downturn of the global economic situation their offline sales for their locations was dwindling fast. This has been an increased attention to their online activities.
Implementation of NetZilla's services
In December of 2009 Widgets Inc contacted us and hired us to utilize our services. We have been allowed to show the exact number and representation of their online orders from 2009 and 2010.
You will notice that in 2009 the monthly new orders hovered around 10-15 new customers each month. This prompted Widgets Inc to promote their online business even more due to the fact that it has always had a steady amount of incoming orders.
December 2009
In early December 2009 We Optimized their site for the best flow of client activity and more visibility on search engines. They however did not take advantage of our other services. In the month of December 2009 by times end they had double the amount of orders from any other month in that entire year.
January 2010
Widgets Inc decided that our changes and experience was best for what we had changed. We did not work on their website at all in January of 2010. At the end of the month they noticed that their online revenue was at around 12 orders once again. This was an interesting and surprising development on their end. What could of gone wrong and what could they have done better? They contacted us and we explained the virtues of an ongoing management of company affairs online. Just like offline business online business cannot stagnate or it will fail.
February & March 2010
Widgets Inc utilized our SEO services to optimize their site for search engines as well as creating innovative and well placed "Backlinks" for their company. They only had us implement around 200, but this moved them from page 21 on google to page 7.
The cycle repeats
April, August, & November 2010
Widgets Inc continually decided that it was best if they took over their online business at that point. If orders are increasing and this extra revenue is helping us why not just take care of it ourselves? On each of these months an executive decision was made to "Go it on their own" but after a year of trial and errors they finally realized it was time to take full advantage of the NetZilla system.
December 2010
It was finally decided by the owners of Widgets Inc that enough was enough. It is time to trust in the NetZilla staff and make the investment for their company. Surely there was something that they were missing and that our professionals could help take them to the next level. During the month of December 2010 NeZilla implemented all of our services including: Social Networking design and marketing, Pay per click campaigns, Complete web branding, Design implementation, Promotional consulting and implementation and Analytical monitoring and analysis.
In this single month Widgets inc made more income online with our help than they had from their entire online and offline sales in the entire year of 2010. Widgets Inc is also in the number 3 position on google, Yahoo, and Bing.com gaining them world wide recognition of their company and product.
With NetZilla's premiere services and the knowledge and wealth of experience at hand we took Widgets Inc to the next level.
We never knew what we were really missing for years when we were online. To us it was conforming with a place for our customers to find us and read more about us. It wasn't until our experiences with Phillip and the rest of the NetZilla staff that we realized our online site can truly become the largest part of our business.
Frank ~ Widgets Inc
